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Massachusetts S2660 -- Unintended Consequences

Massachusetts S2660 --
Unintended Consequences

May 29, 2008

This week Kevin Abt, founder of RestaurantsToYou.com, a corporate catering service in Stoughton, Mass. sent letters to Massachusetts legislators outlining the economic impact of S2660 section 26 to just one additional industry, “the restaurant industry”.

This does not take into account the lost jobs due to conventions being forced to leave the state or the devastation it would have upon clinical research in the commonwealth due to the restrictive nature of the proposed laws.

RestaurantsToYou service delivers meals from relatively modest independent restaurants and small chains-in towns like Brockton, Stoughton, Natick, Waltham and Framingham; restaurants like Polcari's, Nocera's (owners of The Chateau chain), Sunset Grill, Baker's Best, Not Your Average Joe's, Maxi's Deli, Panera Bread, etc.

In his letter Abt says “Since when has a business lunch been at the risk of being outlawed in America? How could we think that the most highly educated people in the world, the Doctors, could be manipulated by the offer of a ham sandwich and chips from a pharmaceutical or medical device company sales agent?”

Instead, the opposite is true. Doctors routinely ask these reps to go do more research for them, at no cost to the doctor, so that they can have additional information for their individual analysis that they will use to make decisions regarding their patients.

He went on to outline how just one simple aspect of this bill would affect jobs in Massachusetts:

“And how will the Massachusetts economy react to the loss of over $40,000,000 of food sales from local restaurants and delicatessens that are currently the makers of these simple sandwiches and salads for the doctor's "Lunch and Learns"?”

We are not talking about big time expensive dinners as our opponents would like you to believe:

“These doctors are eating sandwiches in the kitchenettes of their office delivered from the corner restaurant, not surf and turf at Morton's. Typical breakfasts and lunches cost $8 to $20 per person with taxes and delivery, not the $60-per-plate meals some must think these companies are buying for doctors in order to get them to see their products.”

The loss of $20,000 per year in food sales from each of over 2,000 pharmaceutical or medical device company sales representatives in Massachusetts alone will hammer the food service industry, resulting in lost jobs, closed restaurants, and lost sales taxes.

In response one legislator stated:

“Thank you for your insights on unintended consequences of the potential prohibition against companies providing doctors with gifts…. I understand your concern about a meal but would compare the doctor being influenced by a meal to a legislator being influenced by a meal. We have the same rules.

The issue is clear that pharmaceutical companies do provide doctors with substantial "incentives" to promote their products.

Those incentives range from meals to trips to far off places, etc. It is also clear that the cost of those perks is passed on to the patients and others in the health care system.

As we seek to lower the cost of health care, I believe this is an important step.”

Trips to far off places as a gift are a thing of the past, since adoption of the PhRMA code and the AvaMed Code. It is unfortunate that this perception still exists. Also, it is not clear that any real monies will be saved in the system, if healthcare companies are banned from explaining about their products over lunch.

It is a pity that the legislator is willing to accept “unintended consequences”, devastating small town employers, simply to punish the pharmaceutical and device industries for practices that were ended over five years ago.

This puts it in perspective, that we must speak up against these radical bills, and say enough already. It is time to begin true dialog with legislators so that they gain an understanding of what is a gift and what is not.

I think next week I am ordering through RestaurantsToYou.com and you should do the same….

Article source: Policy and Medicine

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